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<channel>
	<title>Chris Caller -</title>
	<atom:link href="http://chriscaller.co.uk/feed/" rel="self" type="application/rss+xml" />
	<link>http://chriscaller.co.uk</link>
	<description>Digital Designer, and Developer.</description>
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		<title>Kermit</title>
		<link>http://chriscaller.co.uk/2011/12/kermit/</link>
		<comments>http://chriscaller.co.uk/2011/12/kermit/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 22:17:48 +0000</pubDate>
		<dc:creator>callerc1</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://chriscaller.co.uk/2011/12/update-from-wordpress-iphone-app/</guid>
		<description><![CDATA[Loving my new iPhone wallpaper courtesy of Mantia.]]></description>
			<content:encoded><![CDATA[<p><a href="http://chriscaller.co.uk/wp-content/uploads/2011/12/20111206-221612.jpg"><img src="http://chriscaller.co.uk/wp-content/uploads/2011/12/20111206-221612.jpg" alt="20111206-221612.jpg" class="alignnone size-full" /></a></p>
<p>Loving my new iPhone wallpaper courtesy of <a href="http://mantia.me">Mantia</a>.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>ilovejeans.com</title>
		<link>http://chriscaller.co.uk/2011/11/ilovejeans-com/</link>
		<comments>http://chriscaller.co.uk/2011/11/ilovejeans-com/#comments</comments>
		<pubDate>Sun, 27 Nov 2011 22:25:36 +0000</pubDate>
		<dc:creator>callerc1</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[illustrator]]></category>
		<category><![CDATA[photoshop]]></category>

		<guid isPermaLink="false">http://chriscaller.co.uk/?p=5</guid>
		<description><![CDATA[I was commissioned to redesign the ilovejeans.com website, this included adjusting the design to fit with their strategy of offering editorial and incorporating male clothing to the site making the site appeal more universally. The site is expected to go live early 2012.]]></description>
			<content:encoded><![CDATA[<p><img src="http://chriscaller.co.uk/wp-content/uploads/2011/11/ilovejeans_logo.jpg" alt="ilovejeans.com" /><br />
<ul class="fancyboxgallery"> <li><a href="http://chriscaller.co.uk/wp-content/uploads/2011/11/ilovejeans_homepage.jpg" title="ilovejeans.com" class="fancybox" rel="fbgallery"><img src="http://chriscaller.co.uk/wp-content/uploads/2011/11/ilovejeans_gallery_thumb_homepage.jpg" alt="ilovejeans" width="222" height="173" /><div class="fancyboxgalleryitemoverlay"></div></a></li> <li><a href="http://chriscaller.co.uk/wp-content/uploads/2011/11/ilovejeans_sale.jpg" title="ilovejeans.com" class="fancybox" rel="fbgallery"><img src="http://chriscaller.co.uk/wp-content/uploads/2011/11/ilovejeans_gallery_thumb_sale.jpg" alt="ilovejeans" width="222" height="173" /><div class="fancyboxgalleryitemoverlay"></div></a></li> <li><a href="http://chriscaller.co.uk/wp-content/uploads/2011/11/ilovejeans_products.jpg" title="ilovejeans.com" class="fancybox" rel="fbgallery"><img src="http://chriscaller.co.uk/wp-content/uploads/2011/11/ilovejeans_gallery_thumb_products.jpg" alt="ilovejeans" width="222" height="173" /><div class="fancyboxgalleryitemoverlay"></div></a></li> </ul></p>
<p>I was commissioned to redesign the ilovejeans.com website, this included adjusting the design to fit with their strategy of offering editorial and incorporating male clothing to the site making the site appeal more universally. The site is expected to go live early 2012.</p>
]]></content:encoded>
			<wfw:commentRss>http://chriscaller.co.uk/2011/11/ilovejeans-com/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Xavier Piot</title>
		<link>http://chriscaller.co.uk/2011/11/xavier-piot/</link>
		<comments>http://chriscaller.co.uk/2011/11/xavier-piot/#comments</comments>
		<pubDate>Sun, 27 Nov 2011 22:00:55 +0000</pubDate>
		<dc:creator>callerc1</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Development]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[css]]></category>
		<category><![CDATA[illustrator]]></category>
		<category><![CDATA[jquery]]></category>
		<category><![CDATA[photoshop]]></category>

		<guid isPermaLink="false">http://chriscaller.co.uk/?p=228</guid>
		<description><![CDATA[Whilst working for Xavier Piot I was responsible for the design of their  e-commerce website, this included looking at the overall UX and user journey.]]></description>
			<content:encoded><![CDATA[<ul class="fancyboxgallery"> <li><a href="http://chriscaller.co.uk/wp-content/uploads/2011/11/xavierpiot_homepage.jpg" title="Xavier Piot - Homepage" class="fancybox" rel="fbgallery"><img src="http://chriscaller.co.uk/wp-content/uploads/2011/11/xavierpiot_gallery_thumb_homepage.jpg" alt="Xavier Piot Homepage" width="222" height="173" /><div class="fancyboxgalleryitemoverlay"></div></a></li> <li><a href="http://chriscaller.co.uk/wp-content/uploads/2011/11/xavierpiot_about.jpg" title="Xavier Piot - About" class="fancybox" rel="fbgallery"><img src="http://chriscaller.co.uk/wp-content/uploads/2011/11/xavierpiot_gallery_thumb_about.jpg" alt="Xavier Piot About" width="222" height="173" /><div class="fancyboxgalleryitemoverlay"></div></a></li> <li><a href="http://chriscaller.co.uk/wp-content/uploads/2011/11/xavierpiot_stones_and_materials_nav.jpg" title="Xavier Piot - Navigation" class="fancybox" rel="fbgallery"><img src="http://chriscaller.co.uk/wp-content/uploads/2011/11/xavierpiot_gallery_thumb_stonesandmaterials_nav.jpg" alt="Xavier Piot Navigation" width="222" height="173" /><div class="fancyboxgalleryitemoverlay"></div></a></li> <li><a href="http://chriscaller.co.uk/wp-content/uploads/2011/11/xavierpiot_collection.jpg" title="Xavier Piot - Collection" class="fancybox" rel="fbgallery"><img src="http://chriscaller.co.uk/wp-content/uploads/2011/11/xavierpiot_gallery_thumb_collection.jpg" alt="Xavier Piot Collection" width="222" height="173" /><div class="fancyboxgalleryitemoverlay"></div></a></li> <li><a href="http://chriscaller.co.uk/wp-content/uploads/2011/11/xavierpiot_searching.jpg" title="Xavier Piot - Search" class="fancybox" rel="fbgallery"><img src="http://chriscaller.co.uk/wp-content/uploads/2011/11/xavierpiot_gallery_thumb_searching.jpg" alt="Xavier Piot Search" width="222" height="173" /><div class="fancyboxgalleryitemoverlay"></div></a></li> <li><a href="http://chriscaller.co.uk/wp-content/uploads/2011/11/xavierpiot_details.jpg" title="Xavier Piot - Product details" class="fancybox" rel="fbgallery"><img src="http://chriscaller.co.uk/wp-content/uploads/2011/11/xavierpiot_gallery_thumb_details.jpg" alt="Xavier Piot Product details" width="222" height="173" /><div class="fancyboxgalleryitemoverlay"></div></a></li> <li><a href="http://chriscaller.co.uk/wp-content/uploads/2011/11/xavierpiot_stones_and_materials.jpg" title="Xavier Piot - Stones and Materials" class="fancybox" rel="fbgallery"><img src="http://chriscaller.co.uk/wp-content/uploads/2011/11/xavierpiot_gallery_thumb_stonesandmaterials.jpg" alt="Xavier Piot Stones and Materials" width="222" height="173" /><div class="fancyboxgalleryitemoverlay"></div></a></li> <li><a href="http://chriscaller.co.uk/wp-content/uploads/2011/11/xavierpiot_discover_1.jpg" title="Xavier Piot - News" class="fancybox" rel="fbgallery"><img src="http://chriscaller.co.uk/wp-content/uploads/2011/11/xavierpiot_gallery_thumb_discover_1.jpg" alt="Xavier Piot News" width="222" height="173" /><div class="fancyboxgalleryitemoverlay"></div></a></li> <li><a href="http://chriscaller.co.uk/wp-content/uploads/2011/11/xavierpiot_discover_2.jpg" title="Xavier Piot - News item" class="fancybox" rel="fbgallery"><img src="http://chriscaller.co.uk/wp-content/uploads/2011/11/xavierpiot_gallery_thumb_discover_2.jpg" alt="Xavier Piot News Item" width="222" height="173" /><div class="fancyboxgalleryitemoverlay"></div></a></li> </ul>
<p>Whilst working for Xavier Piot I was responsible for the design of their  e-commerce website, this included looking at the overall UX and user journey.
<p>
<a class="button_link" href="http://www.xavierpiot.com" target="_blank"><span>View Site</span></a></a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Honda Cars</title>
		<link>http://chriscaller.co.uk/2011/11/honda-cars/</link>
		<comments>http://chriscaller.co.uk/2011/11/honda-cars/#comments</comments>
		<pubDate>Sun, 20 Nov 2011 18:07:25 +0000</pubDate>
		<dc:creator>callerc1</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Development]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[actionscript]]></category>
		<category><![CDATA[css]]></category>
		<category><![CDATA[html]]></category>
		<category><![CDATA[javascript]]></category>
		<category><![CDATA[jquery]]></category>
		<category><![CDATA[xslt]]></category>

		<guid isPermaLink="false">http://chriscaller.co.uk/?p=431</guid>
		<description><![CDATA[The new Cars website, internally known as Digital Platform, was the first project i was asked to tackled at Honda. I was heavily involved in the development from the outset. I have since been responsible for the support and continues improvements whether it be new functionality, a new car or a campaign/promotion.]]></description>
			<content:encoded><![CDATA[<ul class="fancyboxgallery"> <li><a href="http://chriscaller.co.uk/wp-content/uploads/2011/12/hondacars_gallery_homepage.jpg" title="Honda Cars - Homepage" class="fancybox" rel="fbgallery"><img src="http://chriscaller.co.uk/wp-content/uploads/2011/12/hondacars_gallery_thumb_homepage.jpg" alt="Honda Cars" width="222" height="173" /><div class="fancyboxgalleryitemoverlay"></div></a></li> <li><a href="http://chriscaller.co.uk/wp-content/uploads/2011/12/hondacars_rangeoverview.jpg" title="Honda Cars - Range Overview" class="fancybox" rel="fbgallery"><img src="http://chriscaller.co.uk/wp-content/uploads/2011/12/hondacars_gallery_thumb_rangeoverview.jpg" alt="Honda Cars" width="222" height="173" /><div class="fancyboxgalleryitemoverlay"></div></a></li> <li><a href="http://chriscaller.co.uk/wp-content/uploads/2011/12/hondacars_topfeatures.jpg" title="Honda Cars - Top Features" class="fancybox" rel="fbgallery"><img src="http://chriscaller.co.uk/wp-content/uploads/2011/12/hondacars_gallery_thumb_topfeatures.jpg" alt="Honda Cars" width="222" height="173" /><div class="fancyboxgalleryitemoverlay"></div></a></li> <li><a href="http://chriscaller.co.uk/wp-content/uploads/2011/12/hondacars_gallery.jpg" title="Honda Cars - Gallery" class="fancybox" rel="fbgallery"><img src="http://chriscaller.co.uk/wp-content/uploads/2011/12/hondacars_gallery_thumb_gallery.jpg" alt="Honda Cars" width="222" height="173" /><div class="fancyboxgalleryitemoverlay"></div></a></li> <li><a href="http://chriscaller.co.uk/wp-content/uploads/2011/12/hondacars_offers.jpg" title="Honda Cars - Offers" class="fancybox" rel="fbgallery"><img src="http://chriscaller.co.uk/wp-content/uploads/2011/12/hondacars_gallery_thumb_offers.jpg" alt="Honda Cars" width="222" height="173" /><div class="fancyboxgalleryitemoverlay"></div></a></li> <li><a href="http://chriscaller.co.uk/wp-content/uploads/2011/12/hondacars_getabrochure.jpg" title="Honda Cars - Get A Brochure" class="fancybox" rel="fbgallery"><img src="http://chriscaller.co.uk/wp-content/uploads/2011/12/hondacars_gallery_thumb_getabrochure.jpg" alt="Honda Cars" width="222" height="173" /><div class="fancyboxgalleryitemoverlay"></div></a></li> </ul>
<p>The new Cars website, internally known as Digital Platform, was the first project i was asked to tackled at Honda. I was heavily involved in the development from the outset. I have since been responsible for the support and continues improvements whether it be new functionality, a new car or a campaign/promotion.</p>
<a class="button_link" href="http://www.honda.co.uk/cars" target="_blank"><span>View Site</span></a>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Honda Motorcycles</title>
		<link>http://chriscaller.co.uk/2011/11/honda-motorcycles/</link>
		<comments>http://chriscaller.co.uk/2011/11/honda-motorcycles/#comments</comments>
		<pubDate>Tue, 15 Nov 2011 18:50:09 +0000</pubDate>
		<dc:creator>callerc1</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Development]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[jquery]]></category>

		<guid isPermaLink="false">http://chriscaller.co.uk/?p=534</guid>
		<description><![CDATA[Honda Motorcycles needed a site refresh, a complete overhal of the existing. A much more engaging and social strategy was taken. I was involved at all stages of the design process and was responsible for core functionality in the development cycle. Part of this functionality was the optimisation for touch enabled devices. Users of the [...]]]></description>
			<content:encoded><![CDATA[<ul class="fancyboxgallery"> <li><a href="http://chriscaller.co.uk/wp-content/uploads/2011/11/hondamotorcycles_homepage.jpg" title="Honda Motorcycles - Homepage" class="fancybox" rel="fbgallery"><img src="http://chriscaller.co.uk/wp-content/uploads/2011/11/hondamotorcycles_gallery_thumb_homepage.jpg" alt="Honda Motorcycles" width="222" height="173" /><div class="fancyboxgalleryitemoverlay"></div></a></li> <li><a href="http://chriscaller.co.uk/wp-content/uploads/2011/11/hondamotorcycles_homepage_1.jpg" title="Honda Motorcycles - Homepage" class="fancybox" rel="fbgallery"><img src="http://chriscaller.co.uk/wp-content/uploads/2011/11/hondamotorcycles_gallery_thumb_homepage_1.jpg" alt="Honda Motorcycles" width="222" height="173" /><div class="fancyboxgalleryitemoverlay"></div></a></li> <li><a href="http://chriscaller.co.uk/wp-content/uploads/2011/11/hondamotorcycles_overview.jpg" title="Honda Motorcycles - Overview" class="fancybox" rel="fbgallery"><img src="http://chriscaller.co.uk/wp-content/uploads/2011/11/hondamotorcycles_gallery_thumb_overview.jpg" alt="Honda Motorcycles" width="222" height="173" /><div class="fancyboxgalleryitemoverlay"></div></a></li> <li><a href="http://chriscaller.co.uk/wp-content/uploads/2011/11/hondamotorcycles_overview_1.jpg" title="Honda Motorcycles - Overview" class="fancybox" rel="fbgallery"><img src="http://chriscaller.co.uk/wp-content/uploads/2011/11/hondamotorcycles_gallery_thumb_overview_1.jpg" alt="Honda Motorcycles" width="222" height="173" /><div class="fancyboxgalleryitemoverlay"></div></a></li> <li><a href="http://chriscaller.co.uk/wp-content/uploads/2011/11/hondamotorcycles_gallery.jpg" title="Honda Motorcycles - Gallery" class="fancybox" rel="fbgallery"><img src="http://chriscaller.co.uk/wp-content/uploads/2011/11/hondamotorcycles_gallery_thumb_gallery.jpg" alt="Honda Motorcycles" width="222" height="173" /><div class="fancyboxgalleryitemoverlay"></div></a></li> <li><a href="http://chriscaller.co.uk/wp-content/uploads/2011/11/hondamotorcycles_configure.jpg" title="Honda Motorcycles - Configure" class="fancybox" rel="fbgallery"><img src="http://chriscaller.co.uk/wp-content/uploads/2011/11/hondamotorcycles_gallery_thumb_configure.jpg" alt="Honda Motorcycles" width="222" height="173" /><div class="fancyboxgalleryitemoverlay"></div></a></li> </ul>
<p>Honda Motorcycles needed a site refresh, a complete overhal of the existing. A much more engaging and social strategy was taken. I was involved at all stages of the design process and was responsible for core functionality in the development cycle. Part of this functionality was the optimisation for touch enabled devices. Users of the site could simply swipe the bikes in the carousel back an forth.</p>
<a class="button_link" href="http://www.honda.co.uk/motorcycles" target="_blank"><span>View Site</span></a>
]]></content:encoded>
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		</item>
		<item>
		<title>Honda Power Equipment</title>
		<link>http://chriscaller.co.uk/2011/11/honda-power-equipment/</link>
		<comments>http://chriscaller.co.uk/2011/11/honda-power-equipment/#comments</comments>
		<pubDate>Thu, 10 Nov 2011 17:12:11 +0000</pubDate>
		<dc:creator>callerc1</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Development]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[css]]></category>
		<category><![CDATA[html]]></category>
		<category><![CDATA[javascript]]></category>
		<category><![CDATA[jquery]]></category>
		<category><![CDATA[photoshop]]></category>
		<category><![CDATA[xslt]]></category>

		<guid isPermaLink="false">http://chriscaller.co.uk/?p=433</guid>
		<description><![CDATA[Lawn &#38; Garden: Energy: ATV: Marine: Honda Power Equipment asked us to develop a new website, they where inspired by the new Cars website and the marketing strategy was to keep constancy throughout all product areas. Unlike cars however the whole site was to be data driven via a bespoke CMS due to the large [...]]]></description>
			<content:encoded><![CDATA[<ul class="fancyboxgallery"> <li><a href="http://chriscaller.co.uk/wp-content/uploads/2011/12/garden_select.jpg" title="Lawn &#038; Garden" class="fancybox" rel="fbgallery"><img src="http://chriscaller.co.uk/wp-content/uploads/2011/12/garden_gallery_thumb_select.jpg" alt="Lawn &#038; Garden" width="222" height="173" /><div class="fancyboxgalleryitemoverlay"></div></a></li> <li><a href="http://chriscaller.co.uk/wp-content/uploads/2011/12/garden_keyfeatures.jpg" title="Lawn &#038; Garden" class="fancybox" rel="fbgallery"><img src="http://chriscaller.co.uk/wp-content/uploads/2011/12/garden_gallery_thumb_keyfeatures.jpg" alt="Lawn &#038; Garden" width="222" height="173" /><div class="fancyboxgalleryitemoverlay"></div></a></li> <li><a href="http://chriscaller.co.uk/wp-content/uploads/2011/12/garden_specifications.jpg" title="Lawn &#038; Garden" class="fancybox" rel="fbgallery"><img src="http://chriscaller.co.uk/wp-content/uploads/2011/12/garden_gallery_thumb_specifications.jpg" alt="Lawn &#038; Garden" width="222" height="173" /><div class="fancyboxgalleryitemoverlay"></div></a></li> </ul><br />
<h3 style="margin-bottom: 3px;">Lawn &amp; Garden:</h3>
<p><a class="button_link" href="http://www.honda.co.uk/garden" target="_blank"><span>View Site</span></a>
<p><br/></p>
<p><img src="http://chriscaller.co.uk/wp-content/uploads/2011/12/hondapowerequipment_energy.jpg" alt="Energy" /><br />
<ul class="fancyboxgallery"> <li><a href="http://chriscaller.co.uk/wp-content/uploads/2011/12/energy_select.jpg" title="Energy" class="fancybox" rel="fbgallery"><img src="http://chriscaller.co.uk/wp-content/uploads/2011/12/energy_gallery_thumb_select.jpg" alt="Energy" width="222" height="173" /><div class="fancyboxgalleryitemoverlay"></div></a></li> <li><a href="http://chriscaller.co.uk/wp-content/uploads/2011/12/energy_keyfeatures.jpg" title="Energy" class="fancybox" rel="fbgallery"><img src="http://chriscaller.co.uk/wp-content/uploads/2011/12/energy_gallery_thumb_keyfeatures.jpg" alt="Energy" width="222" height="173" /><div class="fancyboxgalleryitemoverlay"></div></a></li> <li><a href="http://chriscaller.co.uk/wp-content/uploads/2011/12/energy_keyfeatures_1.jpg" title="Energy" class="fancybox" rel="fbgallery"><img src="http://chriscaller.co.uk/wp-content/uploads/2011/12/energy_gallery_thumb_keyfeatures_1.jpg" alt="Energy" width="222" height="173" /><div class="fancyboxgalleryitemoverlay"></div></a></li> </ul><br />
<h3 style="margin-bottom: 3px;">Energy:</h3>
<a class="button_link" href="http://www.honda.co.uk/energy" target="_blank"><span>View Site</span></a>
<p><br/></p>
<p><img src="http://chriscaller.co.uk/wp-content/uploads/2011/12/hondapowerequipment_atv.jpg" alt="ATV" /><br />
<ul class="fancyboxgallery"> <li><a href="http://chriscaller.co.uk/wp-content/uploads/2011/12/atv_select.jpg" title="ATV" class="fancybox" rel="fbgallery"><img src="http://chriscaller.co.uk/wp-content/uploads/2011/12/atv_gallery_thumb_select.jpg" alt="ATV" width="222" height="173" /><div class="fancyboxgalleryitemoverlay"></div></a></li> <li><a href="http://chriscaller.co.uk/wp-content/uploads/2011/12/atv_keyfeatures.jpg" title="ATV" class="fancybox" rel="fbgallery"><img src="http://chriscaller.co.uk/wp-content/uploads/2011/12/atv_gallery_thumb_keyfeatures.jpg" alt="ATV" width="222" height="173" /><div class="fancyboxgalleryitemoverlay"></div></a></li> <li><a href="http://chriscaller.co.uk/wp-content/uploads/2011/12/atv_keyfeatures_1.jpg" title="ATV" class="fancybox" rel="fbgallery"><img src="http://chriscaller.co.uk/wp-content/uploads/2011/12/atv_gallery_thumb_keyfeatures_1.jpg" alt="ATV" width="222" height="173" /><div class="fancyboxgalleryitemoverlay"></div></a></li> </ul><br />
<h3 style="margin-bottom: 3px;">ATV:</h3>
<a class="button_link" href="http://www.honda.co.uk/atv" target="_blank"><span>View Site</span></a>
<p><br/></p>
<p><img src="http://chriscaller.co.uk/wp-content/uploads/2011/12/hondapowerequipment_marine.jpg" alt="Marine" /><br />
<ul class="fancyboxgallery"> <li><a href="http://chriscaller.co.uk/wp-content/uploads/2011/12/marine_select.jpg" title="Marine" class="fancybox" rel="fbgallery"><img src="http://chriscaller.co.uk/wp-content/uploads/2011/12/marine_gallery_thumb_select.jpg" alt="Marine" width="222" height="173" /><div class="fancyboxgalleryitemoverlay"></div></a></li> <li><a href="http://chriscaller.co.uk/wp-content/uploads/2011/12/marine_keyfeatures.jpg" title="Marine" class="fancybox" rel="fbgallery"><img src="http://chriscaller.co.uk/wp-content/uploads/2011/12/marine_gallery_thumb_keyfeatures.jpg" alt="Marine" width="222" height="173" /><div class="fancyboxgalleryitemoverlay"></div></a></li> <li><a href="http://chriscaller.co.uk/wp-content/uploads/2011/12/marine_variations.jpg" title="Marine" class="fancybox" rel="fbgallery"><img src="http://chriscaller.co.uk/wp-content/uploads/2011/12/marine_gallery_thumb_variations.jpg" alt="Marine" width="222" height="173" /><div class="fancyboxgalleryitemoverlay"></div></a></li> </ul><br />
<h3 style="margin-bottom: 3px;">Marine:</h3>
<a class="button_link" href="http://www.honda.co.uk/marine" target="_blank"><span>View Site</span></a>
<p>Honda Power Equipment asked us to develop a new website, they where inspired by the new Cars website and the marketing strategy was to keep constancy throughout all product areas. Unlike cars however the whole site was to be data driven via a bespoke CMS due to the large quantity of products. I was involved with the design proceses and development.</p>
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		<title>Honda Car Builder</title>
		<link>http://chriscaller.co.uk/2011/11/honda-car-builder/</link>
		<comments>http://chriscaller.co.uk/2011/11/honda-car-builder/#comments</comments>
		<pubDate>Wed, 09 Nov 2011 16:54:58 +0000</pubDate>
		<dc:creator>callerc1</dc:creator>
				<category><![CDATA[Design]]></category>
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		<guid isPermaLink="false">http://chriscaller.co.uk/?p=471</guid>
		<description><![CDATA[During my time at Honda i was asked to design and build a car configuration application &#8220;Car Builder&#8221;. The App was built in flash using AS3 and driven via data direct from the Business teams at Honda. Available Car combinations where calculated via some rather complex logic however a smooth user experience was key. I [...]]]></description>
			<content:encoded><![CDATA[<ul class="fancyboxgallery"> <li><a href="http://chriscaller.co.uk/wp-content/uploads/2011/11/carbuilder_grade.jpg" title="CarBuilder - Grade" class="fancybox" rel="fbgallery"><img src="http://chriscaller.co.uk/wp-content/uploads/2011/11/carbuilder_gallery_thumb_grade.jpg" alt="Car Builder" width="222" height="173" /><div class="fancyboxgalleryitemoverlay"></div></a></li> <li><a href="http://chriscaller.co.uk/wp-content/uploads/2011/11/carbuilder_engine.jpg" title="Car Builder - Engine" class="fancybox" rel="fbgallery"><img src="http://chriscaller.co.uk/wp-content/uploads/2011/11/carbuilder_gallery_thumb_engine.jpg" alt="Car Builder" width="222" height="173" /><div class="fancyboxgalleryitemoverlay"></div></a></li> <li><a href="http://chriscaller.co.uk/wp-content/uploads/2011/11/carbuilder_transmission.jpg" title="Car Builder - Transmission" class="fancybox" rel="fbgallery"><img src="http://chriscaller.co.uk/wp-content/uploads/2011/11/carbuilder_gallery_thumb_transmission.jpg" alt="Car Builder" width="222" height="173" /><div class="fancyboxgalleryitemoverlay"></div></a></li> <li><a href="http://chriscaller.co.uk/wp-content/uploads/2011/11/carbuilder_colour_blue.jpg" title="Car Builder - Colour" class="fancybox" rel="fbgallery"><img src="http://chriscaller.co.uk/wp-content/uploads/2011/11/carbuilder_gallery_thumb_colour_blue.jpg" alt="Car Builder" width="222" height="173" /><div class="fancyboxgalleryitemoverlay"></div></a></li> <li><a href="http://chriscaller.co.uk/wp-content/uploads/2011/11/carbuilder_colour_black.jpg" title="Car Builder - Colour" class="fancybox" rel="fbgallery"><img src="http://chriscaller.co.uk/wp-content/uploads/2011/11/carbuilder_gallery_thumb_colour_black.jpg" alt="Car Builder" width="222" height="173" /><div class="fancyboxgalleryitemoverlay"></div></a></li> <li><a href="http://chriscaller.co.uk/wp-content/uploads/2011/11/carbuilder_accessories.jpg" title="Car Builder - Accessories" class="fancybox" rel="fbgallery"><img src="http://chriscaller.co.uk/wp-content/uploads/2011/11/carbuilder_gallery_thumb_accessories.jpg" alt="Car Builder" width="222" height="173" /><div class="fancyboxgalleryitemoverlay"></div></a></li> </ul>
<p>During my time at Honda i was asked to design and build a car configuration application &#8220;Car Builder&#8221;. The App was built in flash using AS3 and driven via data direct from the Business teams at Honda. Available Car combinations where calculated via some rather complex logic however a smooth user experience was key. I was also involved heavily with a re-write in javascript and html5 to cater for the likes of ipad.</p>
<a class="button_link" href="http://www.honda.co.uk/cars/civic3door/carbuilder" target="_blank"><span>Launch App</span></a>
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		<title>Red Bull &#8211; Empire of Dirt</title>
		<link>http://chriscaller.co.uk/2011/11/red-bull-empire-of-dirt/</link>
		<comments>http://chriscaller.co.uk/2011/11/red-bull-empire-of-dirt/#comments</comments>
		<pubDate>Sat, 05 Nov 2011 14:23:26 +0000</pubDate>
		<dc:creator>callerc1</dc:creator>
				<category><![CDATA[Design]]></category>
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		<guid isPermaLink="false">http://chriscaller.co.uk/?p=268</guid>
		<description><![CDATA[My task for Red Bull was to develop a microsite promoting their ‘Empire of Dirt’ BMX event. The concept delivered information about the event, created hype, and handled ticketing.]]></description>
			<content:encoded><![CDATA[<ul class="fancyboxgallery"> <li><a href="http://chriscaller.co.uk/wp-content/uploads/2011/11/redbullempireofdirt_homepage.jpg" title="Red Bull Empire of Dirt - Homepage" class="fancybox" rel="fbgallery"><img src="http://chriscaller.co.uk/wp-content/uploads/2011/11/redbullempireofdirt_gallery_thumb_homepage.jpg" alt="Red Bull Empire of Dirt" width="222" height="173" /><div class="fancyboxgalleryitemoverlay"></div></a></li> <li><a href="http://chriscaller.co.uk/wp-content/uploads/2011/11/redbullempireofdirt_loading.jpg" title="Red Bull Empire of Dirt - loading" class="fancybox" rel="fbgallery"><img src="http://chriscaller.co.uk/wp-content/uploads/2011/11/redbullempireofdirt_gallery_thumb_loading.jpg" alt="Red Bull Empire of Dirt" width="222" height="173" /><div class="fancyboxgalleryitemoverlay"></div></a></li> <li><a href="http://chriscaller.co.uk/wp-content/uploads/2011/11/redbullempireofdirt_riders.jpg" title="Red Bull Empire of Dirt - Riders" class="fancybox" rel="fbgallery"><img src="http://chriscaller.co.uk/wp-content/uploads/2011/11/redbullempireofdirt_gallery_thumb_riders.jpg" alt="Red Bull Empire of Dirt" width="222" height="173" /><div class="fancyboxgalleryitemoverlay"></div></a></li> <li><a href="http://chriscaller.co.uk/wp-content/uploads/2011/11/redbullempireofdirt_gallery_1.jpg" title="Red Bull Empire of Dirt - Gallery" class="fancybox" rel="fbgallery"><img src="http://chriscaller.co.uk/wp-content/uploads/2011/11/redbullempireofdirt_gallery_thumb_gallery_1.jpg" alt="Red Bull Empire of Dirt" width="222" height="173" /><div class="fancyboxgalleryitemoverlay"></div></a></li> <li><a href="http://chriscaller.co.uk/wp-content/uploads/2011/11/redbullempireofdirt_gallery_2.jpg" title="Red Bull Empire of Dirt - Gallery" class="fancybox" rel="fbgallery"><img src="http://chriscaller.co.uk/wp-content/uploads/2011/11/redbullempireofdirt_gallery_thumb_gallery_2.jpg" alt="Red Bull Empire of Dirt" width="222" height="173" /><div class="fancyboxgalleryitemoverlay"></div></a></li> <li><a href="http://chriscaller.co.uk/wp-content/uploads/2011/11/redbullempireofdirt_videos.jpg" title="Red Bull Empire of Dirt - Video" class="fancybox" rel="fbgallery"><img src="http://chriscaller.co.uk/wp-content/uploads/2011/11/redbullempireofdirt_gallery_thumb_videos.jpg" alt="Red Bull Empire of Dirt" width="222" height="173" /><div class="fancyboxgalleryitemoverlay"></div></a></li> </ul>
<p>My task for Red Bull was to develop a microsite promoting their ‘Empire of Dirt’ BMX event. The concept delivered information about the event, created hype, and handled ticketing.</p>
<a class="button_link" href="http://www.chriscaller.co.uk/demo/redbullempireofdirt" target="_blank"><span>View Site</span></a>
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		<title>Empire of Dirt &#8211; The Game</title>
		<link>http://chriscaller.co.uk/2011/11/empire-of-dirt-the-game/</link>
		<comments>http://chriscaller.co.uk/2011/11/empire-of-dirt-the-game/#comments</comments>
		<pubDate>Fri, 04 Nov 2011 12:33:04 +0000</pubDate>
		<dc:creator>callerc1</dc:creator>
				<category><![CDATA[Design]]></category>
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		<guid isPermaLink="false">http://chriscaller.co.uk/?p=662</guid>
		<description><![CDATA[As well is being asked to create the red bull empire of dirt site, I was briefed to concept/design and build an addictive BMX flash game in a short amount of time. Deciding on a tile based 2d platform genre this game received a heavy amount of traffic and some outstanding high scores. The Top [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://chriscaller.co.uk/wp-content/uploads/2011/11/redbullgame_screen_1.jpg" alt="game" /></p>
<p><img src="http://chriscaller.co.uk/wp-content/uploads/2011/11/redbullgame_screen_2.jpg" alt="game" /></p>
<p><img src="http://chriscaller.co.uk/wp-content/uploads/2011/11/redbullgame_screen_3.jpg" alt="game" /></p>
<p>As well is being asked to create the red bull empire of dirt site, I was briefed to concept/design and build an addictive BMX flash game in a short amount of time. Deciding on a tile based 2d platform genre this game received a heavy amount of traffic and some outstanding high scores. The Top 5 scorers where guaranteed tickets to the event.</p>
<p><a id="gamebtn" class="button_link" href="http://chriscaller.co.uk/demo/redbullempireofdirt/theGame.html" target="_blank"><span>Play Game</span></a></p>
<p><script type="text/javascript" src="/wp-content/themes/simpl/js/launchgame.js"></script></p>
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		<title>Animal Commencal</title>
		<link>http://chriscaller.co.uk/2011/11/animal-commencal/</link>
		<comments>http://chriscaller.co.uk/2011/11/animal-commencal/#comments</comments>
		<pubDate>Thu, 03 Nov 2011 17:02:06 +0000</pubDate>
		<dc:creator>callerc1</dc:creator>
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		<guid isPermaLink="false">http://chriscaller.co.uk/?p=423</guid>
		<description><![CDATA[Animal asked me to develop a website for their MTB team (formally known as Atherton Racing). I designed a site aimed at fans that would contain latest news, photos and in-depth developments in the team including technical specifications.]]></description>
			<content:encoded><![CDATA[<ul class="fancyboxgallery"> <li><a href="http://chriscaller.co.uk/wp-content/uploads/2011/11/animalcommencal_homepage.jpg" title="Animal Commencal - Homepage" class="fancybox" rel="fbgallery"><img src="http://chriscaller.co.uk/wp-content/uploads/2011/11/animalcommencal_gallery_thumb_homepage.jpg" alt="Animal Commencal" width="222" height="173" /><div class="fancyboxgalleryitemoverlay"></div></a></li> <li><a href="http://chriscaller.co.uk/wp-content/uploads/2011/11/animalcommencal_gee.jpg" title="Animal Commencal - Gee" class="fancybox" rel="fbgallery"><img src="http://chriscaller.co.uk/wp-content/uploads/2011/11/animalcommencal_gallery_thumb_gee.jpg" alt="Animal Commencal" width="222" height="173" /><div class="fancyboxgalleryitemoverlay"></div></a></li> <li><a href="http://chriscaller.co.uk/wp-content/uploads/2011/11/animalcommencal_gee_pics.jpg" title="Animal Commencal - Photo Gallery" class="fancybox" rel="fbgallery"><img src="http://chriscaller.co.uk/wp-content/uploads/2011/11/animalcommencal_gallery_thumb_gee_pics.jpg" alt="Animal Commencal" width="222" height="173" /><div class="fancyboxgalleryitemoverlay"></div></a></li> <li><a href="http://chriscaller.co.uk/wp-content/uploads/2011/11/animalcommencal_bikes.jpg" title="Animal Commencal - Bikes" class="fancybox" rel="fbgallery"><img src="http://chriscaller.co.uk/wp-content/uploads/2011/11/animalcommencal_gallery_thumb_bikes.jpg" alt="Animal Commencal" width="222" height="173" /><div class="fancyboxgalleryitemoverlay"></div></a></li> <li><a href="http://chriscaller.co.uk/wp-content/uploads/2011/11/animalcommencal_team.jpg" title="Animal Commencal - Team" class="fancybox" rel="fbgallery"><img src="http://chriscaller.co.uk/wp-content/uploads/2011/11/animalcommencal_gallery_thumb_team.jpg" alt="Animal Commencal" width="222" height="173" /><div class="fancyboxgalleryitemoverlay"></div></a></li> <li><a href="http://chriscaller.co.uk/wp-content/uploads/2011/11/animalcommencal_wallpapers.jpg" title="Animal Commencal - Wallpaper" class="fancybox" rel="fbgallery"><img src="http://chriscaller.co.uk/wp-content/uploads/2011/11/animalcommencal_gallery_thumb_wallpapers.jpg" alt="Animal Commencal" width="222" height="173" /><div class="fancyboxgalleryitemoverlay"></div></a></li> </ul>
<p>Animal asked me to develop a website for their MTB team (formally known as Atherton Racing). I designed a site aimed at fans that would contain latest news, photos and in-depth developments in the team including technical specifications.</p>
<a class="button_link" href="http://www.chriscaller.co.uk/demo/animalcommencal" target="_blank"><span>View Site</span></a>
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